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- From : W6HIR @ WA6NWE.#NOCAL.CA.USA
- To : RACES @ ALLUS
- Msgid : $RACESBUL.185
-
-
-
- TO: ALL EMERGENCY MANAGEMENT AGENCIES/OFFICES VIA THE ARS
- INFO: ALL RACES OPERATORS IN CA (ALLCA: OFFICIAL)
- ALL AMATEURS U.S. (@ USA: INFORMATION)
- FROM: CA STATE OFFICE OF EMERGENCY SERVICES (W6HIR @ WA6NWE.CA)
- 2800 Meadowview Rd., Sacramento, CA 95832 (916)427-4281
- RACESBUL.185 DATE: September 2, 1991
- SUBJECT: PRESS - PUBLIC RELATIONS, Part 4/5
- In any ICS event there can be only ONE VOICE. Don't ever
- forget that I said....ONE VOICE. A one-voice story comes from the
- Public Information Officer ONLY. That's the one voice I am
- talking about.
- If you are doing your job as a communication specialist, the
- chances are that at some point the press will poke its nose into
- your "bailiwick" and will want to know what is going on.
- It is the absolute right of the press under the First
- Amendment to the United States Constitution to know and report
- what is going on in the public domain. That is Freedom of the
- Press.
- In any situation in which we are working under the ICS
- system...and that will usually be the case in disasters or severe
- emergencies from here on out, what we say MUST be cleared with
- the Public Information Officer who speaks for the entire
- incident.
- The reason.....simply....is consistency. We can't have, for
- instance, one fireman saying that the fire is "under control"
- and another fireman saying, "all hell is going to bust loose any
- minute." We can't have a cop saying "the situation is under
- control" when another cop says "the gunman is still armed, has
- five more rounds of ammo and two grenades." Or, one
- weatherman saying "the eye of the storm has passed" and another
- saying, "You have not seen the worst of it yet!"
- The single voice system is the ICS way of controlling
- rumors. We don't want to be part of any rumor mill. What we
- must do with the press if they show up is to assign one member of
- the ham radio community to interface with the Incident Public
- Information Officer and the Press. It may sound cumbersome, and
- it can be, but it can also protect our credibility with the
- community, and with the press, and the Incident Commander. The
- IC will appreciate our attention to this matter.
- How do we go about this delicate task of telling our side,
- and continuing to feed that oat and honey mixture to the press?
- First of all, agree at your location how the press will be
- handled -- and by whom. Know who the public information officer
- is and how to get hold of him pronto.
- (to be continued)
- EOM
-